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Chyenne            
          Mallinson

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Podcasts & Presentations

9 1

Bench (Re)Marks
 

Monthly newsletter to inform community of evaluators, funders, and evaluation partners of initiative programming and evaluation-related opportunities.
Took over newsletter development and creation process in 2020; developed overall style and branding; copyedited each iteration; managed listserv; wrote and created in email marketing platform from 2020-2023; contributed to writing and creation in email marketing platform as needed from 2023-present.

Metrics 2020 vs 2024:
2020
Subscribers: 1,886
Average Open Rate*: 19.2%
Average Click Rate**: 2.7%
2024
Subscribers: 4,292
Average Open Rate*: 25.7%
Average Click Rate**: 3.3%
Growth
Subscribers: 127.6% increase
Average Open Rate: 33.8% increase
Average Click Rate: 22.2% increase
Metrics 2020 vs 2024:
Subscribers: 127.6% increase
Average Open Rate: 33.8% increase
Average Click Rate: 22.2% increase
Subscribers: 4,292
Average Open Rate*: 25.7%
Average Click Rate**: 3.3%
Subscribers: 1,886
Average Open Rate*: 19.2%
Average Click Rate**: 2.7%
10

NNED Note
 

Metrics 2020 vs 2024:
2020
Subscribers: 26.7% increase
Average Open Rate: 58.4% increase
Average Click Rate: 8.2% increase
2024
Subscribers: 4,636
Average Open Rate*: 23.8%
Average Click Rate**: 9.7%
Growth
Subscribers: 5,872
Average Open Rate*: 37.7%
Average Click Rate**: 10.5%

Bi-monthly newsletter to inform behavioral health community-based organizations of federal programming and opportunities.
Took over newsletter development and creation process in 2020; co-developed overall style; copyedited each iteration; managed listserv; wrote and created in email marketing platform from 2020-2024; contributed to writing and creation in email marketing platform as needed from 2024-present.

*Industry standard ‘good’ average open rate is 17-28%
**Industry standard ‘good’ average click rate is 2-5%
Source: Campaign Monitor
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